About me

I am creative and strategic leader, passionate about shaping the future of digital entertainment. As Head of Content and Programming at Vevo London, I've spent the last decade at the intersection of music, media, and technology, and have a proven track record in managing creative teams, working with high profile talent, and delivering stand out content across digital and social platforms.

I've built my career around understanding audiences and crafting content that resonates deeply, delighting established fanbases and new audiences alike.